The Perse School

Vacancies

Digital Engagement & Marketing Executive (Graduate Trainee)
Upper & 6th Form
Closing date 14th Jun 2017, 12:00pm

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School Description

The Perse School is a charitable company and one of the country’s leading independent day schools.

Our vision is to love learning and strive for the greater good. The values that define our community are: intellectual curiosity and scholarship, endeavour, breadth and balance, and valuing one another. All aspects of the School were classified as outstanding in its 2016 inspection by the Independent Schools Inspectorate.

We educate girls and boys from 3-18 on three sites in Cambridge: the Pelican Nursery and Pre-Prep, the Prep and the Upper. Children thus progress through three different schools, and have all the benefits of being part of one larger institution with an integrated curriculum and pastoral care system.

We have a clear learning philosophy. We are academically selective; bright children thrive here and embrace the many opportunities we provide to go beyond the curriculum. We provide a rounded education, with first class opportunities in sport, art, outdoor pursuits, music and drama, and a large number of thriving clubs, societies and extra-curricular activities in which all pupils participate.

The pastoral system is strong and supportive, the student body is diverse, and the atmosphere is open and friendly. We provide more than £1 million each year in means-tested bursaries at the Upper and Prep, to ensure children from all backgrounds can benefit from a Perse education.

In the last decade we have invested over £40 million in new and improved facilities across the three sites. This includes two new classroom blocks at the Upper, a Science Centre at the Prep, new sports fields in Little Abington and a Performing Arts Centre (currently under construction).

There are around 400 staff across the whole Perse School (Upper, Prep and Pelican), around half of whom are teachers.

For an overview of the benefits of working at The Perse, please see our reasons to work at The Perse section.

The Role

Job Purpose

The post holder will play a crucial role in supporting the delivery of the Communications and Digital Engagement strategy for the school. They will be a self-starter, who can work on their own initiative to deliver digital content for the school website, social media and related marketing material.

The role requires someone who is an outstanding communicator, with strong writing skills and an ability to think creatively.

The post-holder will liaise with various departments across the School, such as the newly established Performing Arts Centre, Admissions and Development Office, working with staff across all areas to ensure clear, innovative communication with parents, pupils and friends of the School.

Reporting to

As a member of the support staff, the Digital Engagement and Marketing Executive’s ultimate line manager will be the Bursar, although day to day responsibility will be to the Director of Communications. 

Key Responsibilities 

The School is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. 

Website and digital engagement

  1. Lead on the successful development and implementation of The Perse School’s Digital and Engagement Strategy.
  2. Create and upload news and marketing content for the School website and other communications channels including social media (Facebook, Twitter, YouTube etc).
  3. Develop and implement a regular calendar of engaging digital and marketing content (including video and audio material)
  4. Develop digital marketing campaigns as required.
  5. Lead on communications content for the School online parental portal and other digital tools used to communicate with students, parents and staff.
  6. Using quantitative and qualitative data to continuously evaluate the effectiveness of the website and identify ways to improve it.

Marketing material

Ensuring School marketing materials have a consistent look and feel that reflect our values and brand position.

  1. Draft and edit copy for key marketing materials including newsletters, prospectuses, the annual review, flyers, adverts and e-shots.
  2. Maintaining stocks of marketing material and ensuring they are displayed at all appropriate points in the School and supplied to appropriate partners (for example feeder schools).
  3. Helping staff apply the visual identity to their communications, for example developing simple toolkits, templates and guides.
  4. Setting up and managing the School’s marketing image library, including securing and briefing photographers and ensuring image use for marketing purposes adheres to School policies.

Community Engagement

Helping the School engage with its audiences and develop strong relationships with the community.

  1. Working with the Director of Communications and other staff to engage partners (such as local schools, academia, businesses that may sponsor events).
  2. Utilising social media as a two-way engagement tool.
  3. Covering activities and taking photos for news stories, creating case studies and commissioning professional photography where appropriate.
  4. Monitoring media (including social media) for relevant content and summarising coverage for the Senior Management Team.
  5. Maintaining a press cuttings file.
  6. Ensuring reception news clippings are kept up-to-date.
  7. Contributing to the crisis management plan, preparing for crises, and delivering activity should a crisis occur.   

Events

  1. Working with Admissions colleagues to organise and promote open days and other events as required.

The post holder will be expected to undertake other related tasks commensurate with the role. 

PERSON SPECIFICATION 

Education/Qualifications (essential)

  • Educated to degree level. (minimum 2:1 honours degree)

Essential relevant experience, skills and personal qualities

  • Evidence of a commitment to journalism, media or other related field, either professional or voluntarily.
  • An excellent command of written and spoken English.
  • Experience of using social media.
  • Initiative and ability to work without direct supervision.
  • Thoroughness with an eye for detail.
  • Ability and willingness to work outside normal office hours as required.
  • A team-player who is happy to go beyond their own responsibilities to help others at busy times.
  • Diplomatic with strong interpersonal and listening skills.
  • An eye for good design and the ability to produce well-formatted documents such as PowerPoints presentations, newsletters, programmes and reports.
  • Strong writing and editing skills, including the ability to tailor content and format to different audience needs.

Desired experience

While not essential, the following would be an advantage:

  • Experience of uploading content to websites, using Word Press or other similar CMS.
  • Experience of marketing communications.
  • Experience of events management.
  • Experience of digital marketing or website management.

JOB SPECIFIC TERMS AND CONDITIONS

Hours

This post is full time for 37.5 hours per week, Monday to Friday, full year. Normal working hours are Monday to Friday 8.30 am – 4.30 pm, with a half hour lunch break (unpaid). However, you may be required to work such additional hours as the needs of the job require.

The post holder would also be expected to be available for some work at weekends and in evenings, including School Open Days and Taster mornings. No extra payment will be made for this additional time but, where appropriate, time off in lieu will be given, with the agreement of the Director of Communications. 

Salary

The starting salary will be scale point 18 of the Perse School Support Staff Salary Scale at £24,509 per annum. 

Holiday

Paid holiday entitlement is 6 weeks plus bank holidays per annum, one week to be taken at Easter, one week to be taken at Christmas and four weeks to be taken as agreed with the Director of Communications. Holiday may not normally be taken during term time.

TO APPLY

Closing date: 15 June 2017 at midday.

Interviews will be held: during week commencing 26 June 2017.

Safeguarding and Recruitment Policy

Safeguarding

The School is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

Safer Recruitment

Applicants must be willing to undergo child protection screening appropriate to the post including: references from previous employers, a Disclosure and Barring Service check at the enhanced level, as well as eligibility to work in the UK (in compliance with UK government Immigration regulations). Interviews will be conducted in person, and they will explore candidates’ suitability to work with children.

Recruitment Policy

The School’s Recruitment, Selection and Disclosure Policy and Procedure is available for your information on our policies page. This provides details of the pre-appointment vetting checks conducted by the School for all appointments, and how any criminal records disclosures are handled.

 

How to Apply

Please apply using our online system.

Please note that you will need to have the necessary information ready in order to complete your application in one go, as you will not be able to save the form to continue later.

If you have a query about applying for a job at The Perse please email recruitment@perse.co.uk

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