Reeve went on from The Perse to University College Oxford, where he read Engineering, Economics and Management. Whilst at University, he completed a number of holiday placements, and became a business analyst upon graduation.

Being a serial entrepreneur, Reeve has co-founded a number of companies, including LOVEFiLM.com, Fletcher Research (now NASDAQ:FORR), and Secret Escapes.

He has served in a number of the leading internet business in the UK/Ireland as a founder, in an operating role, in a non-executive role, as an investor or sometimes a combination of the above.

William is currently working as CEO of Goodlord.co, non-Exec Chairman of Nutmeg, and non-Exec Director at Dunelm PLC. He has also held a number of non-executive roles at companies such as Graze.com, Paddy Power, McKinsey & Co and Zoopla!. He also took part in the Channel 4 programme Undercover Boss.