Reeve went on from The Perse to University College Oxford, where he read Engineering, Economics and Management. Whilst at University, he completed a number of holiday placements, and became a business analyst upon graduation.
Being a serial entrepreneur, Reeve has co-founded a number of companies, including LOVEFiLM.com and Fletcher Research. He has also held a number of non-executive roles at companies such as Graze.com, Paddy Power, Secret Escapes and Zoopla!. He also┬átook part in the Channel 4 programme Undercover Boss.